Hi, I’m Haley — a UX/UI designer with 6+ years of experience crafting e-commerce and enterprise experiences that make complex workflows feel effortless. I’m passionate about accessibility, design systems, and data-informed design decisions that make an impact.

To reduce credit check drop-off, we partnered with PayPal’s product and marketing teams to introduce PayPal and Pay Later as flexible financing options. A seamless, user-tested flow ensured customers had clear choices — leading to increased conversions and greater payment flexibility.

The existing product page was long, repetitive, and required multiple clicks to get to the cart. While customers appreciated the supportive, guided experience, it was clear the interface needed to be more efficient.

A redesign that nearly doubled add-to-cart rates and lifted conversion by 2%, helping customers shop smarter with intuitive fulfillment filters and fewer surprises at checkout.

The mobile nav was too bulky, distracting from content—especially on shopping pages. The goal: make it smaller, more intuitive, and task-focused (like bill pay and shopping).